HBA Europe Region and HBA Frankfurt present

Big Data in Healthcare

Date and time
Wednesday, 30 September
06:00PM - 07:00PM CET

Event Contact
Matilda Males
11. Fosters innovation

Over the last years, big data became one of the most heard buzzwords across industries, including healthcare. Traditionally, huge amount of data generated by the healthcare industry was stored as hard copy, which then supported a wide range of healthcare and medical functions. However, such information is becoming increasingly digitized, creating large sets of data, which are too complex to be understood by traditional means of data processing.

The wide diversity of big data and the pace at which it is managed makes it overwhelming. It includes clinical data from clinical decision support systems (physicians written notes and prescriptions, medical imaging, laboratory, pharmacy, insurance, and other administrative data); patient data in electronic patient records; machine generated/sensor data (such as from wearables monitoring vital signs); social media posts, web pages; and less patient-specific information, including news feeds, articles in medical journals etc.

Latest healthcare trends, especially shift towards value based care, have encouraged the industry to start building programs and analytical capabilities to constructively evaluate these comprehensive datasets and uncover patterns and trends. These can in turn drive better outcomes for the patients and provide meaningful business insights.

Don’t miss this great opportunity to join HBA Frankfurt for an interactive webinar on ‘Big Data in Healthcare’!

Our two industry experts – Thomas D'Hooghe (Merck KGaA) & Susanne van der Beck (IQVIA) will share their knowledge and insights on why big data is so important in healthcare, what challenges are arising and what are the opportunities on the horizon.

18.00 – 18.10 Welcome
18.10 - 18.40 Short talks
18.40 – 18.55 Q&A
18.55 – 19.00 Closing remarks

Registration information
Event is open to: HBA Members and Nonmembers
Online registration deadline: 30 September 2020

Featured speakers


Merck KGaA, Darmstadt Germany
Learning Objectives
1. Have a better understanding of healthcare industry trends
2. Understand role of big data in healthcare and its business implications
3. Gain insights into data analytics and capabilities

Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

 Price LevelRegular
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Registration: Regular Registration

 Member - Euro€9.00
 Non-Member - Euro€13.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.