HBA Waltham presents

Building your Online Professional Brand: Set Yourself Apart with LinkedIn and Social Media

Date and time
Tuesday, 08 December
06:00PM - 07:30PM EST

Event Contact
Rosa O'Brien
4. Displays professional presence

Does the COVID situation have you looking for a new career, shifting into a new role, or haven't updated your online presences in a while? Please join HBA Waltham for an interactive panel with top professionals in the industry on how to use LinkedIn and social media to set yourself apart and build your professional brand. Each panelist will bring their own unique perspective on how to navigate online, discuss do's and don'ts from a recruiter's standpoint, and how to leverage your professional brand to the fullest. With fewer in-person interactions and more and more global opportunities, it's increasingly important to optimize social media and continue to build and nurture relationships virtually. A CareerBuilder survey in 2018 reported that "70% if employers use social media to screen candidates during the hiring process, and about 43% of employers use social media to check on current employees" ( Whether you are looking for a new career path or want to revamp your virtual profile join us to hear what recruiters are looking for online, how brand aesthetic can set yourself apart, tips to show up first in searches, and improve the impact of your online presence.

Registration information
Event is open to: HBA Members and Nonmembers
Online registration deadline: 12/10/2020

Featured speakers

Zita Schneider
Regional Director of Corporate Engagement, HBA New England
Lindsey Summers
Director, Pharmaceutical Consulting
Green Key Resources
Mary Truscott
Founder/Owner - Communications Consulting
Jeff Winton
Chief Executive Officer
Learning Objectives
After participating in this program, you will be able to: • Define professional branding and why is it so important in a virtual world • Use your online presence to show more than just your CV • Discuss how to set yourself apart as a thought leader and build credibility • Utilize LinkedIn and Social Media to build new relationships and nurture existing networks

Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

 Price LevelRegular
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Registration: Regular Registration

 Member - Euro€9.00
 Non-Member - Euro€13.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.