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HBA Philadelphia presents

HBA Master Class: Series of 5 Webinars


Date and time
Monday, 26 April
  starting at: 12:00PM EST
  through
Friday, 30 April
  ending at: 01:00PM EST
Location
Virtual

Event Contact
Susan Spitz
Competencies
12. Continues to learn, grow and transform
Event sponsor

Columbia University


Drexel University LeBow College of Business


Temple University

Join HBA for a week of webinars all designed to help you gain insight from 5 expert lecturers from academic institutions with programs for advanced degrees.

Session 1: HBA Master Class: A Both/And Approach to Competing Demands - 26 April 2021
Session 2: HBA Master Class: Financial Leadership: Navigating Uncertainty - 27 April 2021
Session 3: HBA Master Class: How COVID is Shaping the Future of Healthcare - 28 April 2021
Session 4: HBA Master Class: Customer Experience – Managing Metrics of Success - 29 April 2021
Session 5: HBA Master Class: Understanding Digital Health - 30 April 2021

Session 1: HBA Master Class: A Both/And Approach to Competing Demands - 26 April 2021
The first topic "A Both/And Approach to Competing Demands," will be presented by Dr. Wendy Smith from the University of Delaware's Lerner College of Business and Economics. We all face competing demands – tensions between work and life, living for today and planning for tomorrow, being competent and being likeable, performing effectively and learning new things, etc. Yet the question is how some people can more effectively deal with these tensions, while others get stuck in them. Wendy’s research finds that successfully people navigate tensions by adopting a both/and approach – recognizing the opposition but also the synergies, and managing to engage both simultaneously. In this talk, Wendy will share some of her research on how leaders adopt a both/and approach to be more creative and successful.

Session 2: HBA Master Class: Financial Leadership: Navigating Uncertainty - 27 April 2021
The second webinar of the HBA Master Class series, "Financial Leadership: Navigating Uncertainty" will be presented by Dr. David Becher from Drexel University's LeBow College of Business. This HBA master class is an interactive discussion that assesses the impact of the unfolding global pandemic and its impact on our markets and daily lives. We will begin with an understanding of market conditions within the U.S. and use this insight to better understand how COVID has altered our lives across a broad swath of our landscape. The goal of the discussion is to enhance a participant’s understanding of decision-making in a rapidly changing business environment. To appreciate the magnitude of the pandemic, this discussion will provide a broad overview of how the crisis has impacted financial markets, different industries, unemployment, and personal impact on decision-making in our daily lives. Special attention will be placed on understanding how the crisis impacts different stakeholders, with a focus on gender, income levels, race/minority businesses, and education levels. This Drexel-HBA Master Class will provide insight into how the crisis has fundamentally altered healthcare and will encourage participants to share their perspectives and questions throughout.

Session 3: HBA Master Class: How COVID is Shaping the Future of Healthcare - 28 April 2021
The third webinar of the HBA Master Class series, "How COVID is Shaping the Future of Healthcare," will be presented by Dr. Thani Jambulingam from St. Joseph's University's Haub School of Business. COVID-19 has reshaped our daily lives and the healthcare delivery around the world. In this presentation we will discuss the impact of COVID-19 on access healthcare and how healthcare has adapted to the new reality. We will try to understand the impact on the demand for healthcare, consumer behavior, product development, purchasing strategies, competition, the role of technology and healthcare delivery models. What are the trends that are here to stay and what it means to the life sciences and healthcare industries? Let us explore!

Session 4: HBA Master Class: Customer Experience – Managing Metrics of Success - 29 April 2021
The fourth topic "Customer Experience – Managing Metrics of Success" will be presented by Dr. Amy A. Lavin from Temple University's Fox School of Business. Customer experience is forefront in today’s predominantly digital world. Brands are faced with the challenge of maintaining their image while ensuring that each constituent engages in a personalized way. In addition, we operate in a data-driven world. Constant focus is placed on metrics to measure success of our efforts. There is such a breadth of data available that there is often a challenge in determining what and how to measure the success of the outreach over a variety of channels. We hope you will join us for this session on developing your key performance indicators to match your organization and personal strategy.

Session 5: HBA Master Class: Understanding Digital Health - 30 April 2021
The fifth webinar of the HBA Master Class series, "Understanding Digital Health," will be presented by Dr. Stan Kachnowski from Columbia Business School. The use of digital technologies is changing the healthcare sector at an unprecedented pace. It is forcing groups to deploy innovative technologies through new processes in order to achieve better healthcare outcomes. This is providing new opportunities improve patient outcomes, to lower long-term healthcare costs, and create new revenues lines.

Additional Information 
This purchase provides you access to all 5 webinars. All sessions will be recorded and shared with you, if you are unable to attend the live webinars.

Live webinars take place from noon to 1pm EST, 26-30 April 2021.

Registration information
Event is open to: HBA Members and Nonmembers

Featured speakers

David Becher

Drexel University LeBow College of Business
Thani Jambulingam

Saint Joseph's University
Stan Kachnowski

Health Innovation Strategies
Amy Lavin
Assistant Professor and Director, MS-Digital Innovation in Marketing
Temple University
Wendy Smith, Ph.D.
Professor of Management, Faculty Director, Women's Leadership Initiative
WLI - Women's Leadership Initiative
Learning Objectives
- To help our members explore the connection between advanced (or continuing) education and workplace advancement.
- To provide actionable insight from five guest lecturers on multiple timely topics.

Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.

 Price LevelRegular
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Registration: Regular Registration

 Member$75.00
 Member - Euro€63.00
 Non-Member$150.00
 Non-Member - Euro€126.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.