HBA Fairfield County CT presents

Leading in a Challenging Healthcare Environment

Healthcare is a world of facts and figures yet the world we operate in is full of stories where these facts and figures aren't important. We are thrilled to have Sharon Callahan, HBA 2019 Woman of the Year, will kick off the evening with an overview of issues facing healthcare in 2020. Sharon will then interview Lee Hartley Carter, author of "Persuasion".

Lee's book will provide us with the tactics needed to create a positive narrative for 2020. Let's discuss tactics to pivot a negative narrative and convince others to explore a different perspective. We are excited to welcome Sharon and Lee to CT! Sharon serves as Chief Client Officer of Omnicom Health Group and she is also CEO of TBWA\World Health. Lee is the President of maslan sky + partners, a language strategy firm based on the single idea that "it's not what you say, it's what they hear". First 10 registrants will receive a copy of Lee's book, "Persuasion".

Special instructions(e.g., parking information): Parking is available.

05:00PM-05:30PM     Registration and Networking
05:30PM-05:40PM     Welcome and Opening Remarks
05:40PM-06:00PM     Discussion on 2020
06:00PM-06:45PM     Interview with Lee Hartley Carter
06:45PM-07:00PM     Q&A and Closing remarks

Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: 12/3/2019
Onsite (walk-in) registration: Is allowed

    Onsite registration is not recommended. If you choose to register onsite, please arrive at least fifteen
    minutes early and be prepared to use your smartphone/mobile device to complete the transaction.
     Nonmembers are advised to create an HBA profile prior to arriving.

Cancellations/refunds This event is non refundable.
Featured speakers
Learning objectives
Understand the healthcare environment in 2020.
Develop tactics to create a positive narrative for the healthcare industry.


Registration information

The registration button at the bottom of the page will not show if online registration has closed or if the event has reached capacity. If you are a guest and the registration button is not showing, it may be that this is a member-only event. Read more about the benefits of membership or contact us about membership.

The HBA will make reasonable modifications to policies and programs to ensure that people with special needs have an equal opportunity to enjoy all of its programs. Contact us if you require special accommodations for this event.


 Price LevelRegular
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Registration: Regular Registration

 Member - Euro€26.00
 Non-Member - Euro€40.00

By registering for this event, you acknowledge that you may be photographed, videotaped and/or audio-taped during the course of the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.