Healthcare is a world of facts and figures yet the world we operate in is full of stories where these facts and figures aren't important. We are thrilled to have Sharon Callahan, HBA 2019 Woman of the Year, will kick off the evening with an overview of issues facing healthcare in 2020. Sharon will then interview Lee Hartley Carter, author of "Persuasion".
Lee's book will provide us with the tactics needed to create a positive narrative for 2020. Let's discuss tactics to pivot a negative narrative and convince others to explore a different perspective. We are excited to welcome Sharon and Lee to CT! Sharon serves as Chief Client Officer of Omnicom Health Group and she is also CEO of TBWA\World Health. Lee is the President of maslan sky + partners, a language strategy firm based on the single idea that "it's not what you say, it's what they hear". First 10 registrants will receive a copy of Lee's book, "Persuasion".
Special instructions(e.g., parking information): Parking is available.
05:00PM-05:30PM Registration and Networking
05:30PM-05:40PM Welcome and Opening Remarks
05:40PM-06:00PM Discussion on 2020
06:00PM-06:45PM Interview with Lee Hartley Carter
06:45PM-07:00PM Q&A and Closing remarks
Event is open to: HBA members and nonmembers
Online registration deadline: 12/3/2019
Onsite (walk-in) registration: Is allowed
Onsite registration is not recommended. If you
choose to register onsite, please arrive at least fifteen
minutes early and be prepared to use your smartphone/mobile device to complete the transaction.
Nonmembers are advised to create an HBA profile prior to arriving.
Cancellations/refunds This event is non refundable.
Understand the healthcare environment in 2020.
Develop tactics to create a positive narrative for the healthcare industry.