Due to unforeseen circumstances this event has been postponed and will be rescheduled. It will be rescheduled but a date has yet to be determined. Please continue to check back periodically for updates.
After meeting new faces from co-hosts HBA and Biocom LA, work on building your executive skills in media and stakeholder communications at this interactive program. Creating and articulating purpose-driven, compelling messages are critical leadership competencies, no matter if you are communicating with reporters, HCPs, investors, regulators, payers, employees, or patients. Learn how to convey powerful takeaways to every stakeholder.
At the event, communications gurus and a veteran healthcare reporter will share what it takes to prepare for and participate in an effective media interview, including during a crisis. Moderated by Syneos Health PR, we will cover what a reporter wants from an interview, how to develop and deliver key messages, and how to bridge when asked difficult questions. Attendees will then join small group Communications Training Workshops to hone their skills and get advice from our broader group of experts with experience communicating with all stakeholders.
5:00 PM - 6;00 PM Networking with HBA and Biocom participants
6:00 PM - 6:30 PM HBA and Biocom remarks and panel introductions
6:30 PM - 7:30 PM Panel educational forum
7:30 PM - 8:30 PM Communications training workshops
Event is open to: HBA members and nonmembers
Online registration deadline: 25 April 2019
Onsite (walk-in) registration: Is allowed
Onsite registration is not recommended. If you
choose to register onsite, please arrive at least fifteen
minutes early and be prepared to use your smartphone/mobile device to complete the transaction.
Only credit card payments are accepted. Nonmembers are advised to create an HBA profile
prior to arriving.
This event is nonrefundable.
1. Craft and deliver compelling messages
2. Communicate with confidence to various stakeholders
3. Understand media interviewing fundamentals