The Decision Shortcut: Behavioral Economics & Heuristics as Tools for Influence
In today’s world, the pace of decision-making has accelerated dramatically, and the ability to influence others—whether convincing a boss, inspiring a team, or guiding a colleague—is more critical than ever. Being a persuasive communicator is about what you say as well as how you frame it, a potent combination that ups the influence and potential for action on your behalf.
This session will explore how behavioral economics and heuristics can be leveraged as powerful tools to cut through the noise and drive action effectively. Our approach will be a combination of an engaging introduction to behavioral economics and heuristics, followed by a panel discussion featuring a diverse set of professionals (i.e., strategists, business builders, creatives, media), all of whom will offer real-world applications anyone can incorporate in their professional interactions.
No matter what company or role, the principles discussed will resonate across industries, offering universal strategies to navigate the complexities of decision-making. Attendees will gain practical insights into understanding the mindset of those they seek to influence, selecting the right heuristic for the moment, and applying these tools to achieve their goals more efficiently.
Key Takeaways:
1. Decoding Decision Makers: Learn how to analyze and understand the needs, biases, and motivations of your audience to connect with them effectively.
2. Mastering the Shortcut: Discover how to identify and apply the appropriate heuristic to guide decisions in a way that feels natural and compelling.
3. Practical Applications for Every Role: Take away actionable examples and real-world scenarios that make these concepts immediately useful, whether in leadership, collaboration, or persuasion.
This session is a must for anyone looking to sharpen their influence and persuasion skills in a fast-paced world where decisions need to happen now.
Learning Objectives
- Decoding Decision Makers
- Mastering the Shortcut
- Practical Applications for Every Role
Agenda
5:30 PM - 6:30 PM | Presentation |
6:30 PM - 7:30 PM | Happy Hour & Discussion |
Additional Event Information
- Online registration deadline: 14 March 2025
- Event is open to: HBA Members and Non-members
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This event is refundable, requests must be submitted in writing to events@hbanet.org by 10 March 2025
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Onsite (walk -in) registration: Is Allowed
Onsite registration is not recommended. However, if you choose to do so, please arrive at least 15 minutes early and be prepared to use your
mobile device to register. Only credit card payments are accepted. Non-members are advised to create an HBA profile prior to arriving.
Featured Speakers
Lynnette
Hunter
EVP Director of Client Services,
AbelsonTaylor, Inc.
Speaker
Pricing
| Regular Registration - In-person | $30.00 / €30.00 | $45.00 / €45.00 |
| Sponsor Registration - In-person | $30.00 / €30.00 | $30.00 / €30.00 |
Members receive up to 50 percent discount
Event Policies
Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.
COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.
By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.
Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.