From SEO to GEO: What Healthcare and Life Sciences Should Know (Part 1)
Developments in artificial intelligence are changing how people discover and engage with information online. Together with our speaker Toby O’Brien, CEO at Dissent, join us as we explore the evolution of search engine optimization (SEO) to generative engine optimization (GEO), and what this means for life sciences and healthcare.
Building from an understanding of SEO’s essential role in organizational digital strategy, we’ll follow the recent emergence of AI-driven GEO. Through practical examples, participants will uncover what this transition means for our industry and our work. If you engage with audiences – of any kind – in online channels, you’ll want to join this educational webinar. The presentation and group discussion will also preview the series’ second program, coming in early December: GEO’s increasing relevance, how it impacts communications and engagement strategies in this era of rapid change, and what life sciences organizations should be addressing now.
The HBA Digital Innovators Affinity Group looks forward to seeing you at this virtual educational event, the first in a two-part series. We warmly invite participation from HBA Members and non-Members alike. We're committed to making “digital” accessible, providing a collaborative and interactive experience, sharing resources, and connecting those who are passionate about digital ecosystems in healthcare.
Learning Objectives
- Distinguish key features of the AI-driven evolution from search to generative engine optimization
- Grow professional and peer knowledge of this digital innovation trend through shared discussion
Additional Event Information
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Please note: This webinar WILL NOT be recorded. Please be sure that you will be able to attend the live broadcast, as no refunds will be offered for those not able to participate.
- Online registration deadline: 13 November 2026
- Event is open to: HBA Members and Non-members
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This event is not refundable.
Pricing
| Regular Registration - Virtual | $10.00 / €10.00 | $20.00 / €20.00 |
Members receive up to 50 percent discount
Event Policies
Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.
COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.
By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.
Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.