Rebranding Cancer

After receiving overwhelmingly positive feedback at this year’s SXSW, Ogilvy Health is continuing the “Rebranding Cancer” conversation, this time with the Healthcare Businesswomen's Association (HBA).

A brand promises an experience & cancer is the most iconic brand. It connotes ownable foreshadowing language & frightful expectations. But the 2nd leading cause of death in the US is losing ground to the most targeted treatment & prevention options to date. Cancer is no longer an automatic death sentence. 50% of people diagnosed now survive 10+ years. Despite this progress, the Big C brand hasn’t changed.

The panel will address this powerful inflection point for oncology, bringing together a group of experts to discuss how to evolve the cancer brand into a true appraisal of oncology today.

Learning Objectives

To match the perception of cancer with the realities of treatment

Agenda

4:30 PM - 5:00 PM	Registration & Networking
5:00 PM - 5:45 PM	Panel Discussion
5:45 PM - 6:30 PM	Networking

Additional Event Information

For those attending the 5-6pm program in person, networking will take place 4:30-5pm, then following the event until 6:30pm. Refreshments will be offered.
Please note: This webinar will be recorded and sent out to all registrants within a few days of the live broadcast.
Online registration deadline: 12 November 2024
Event is open to: HBA Members and Non-members
This event is not refundable.
Onsite (walk -in) registration: Is Not Allowed

Featured Speakers

Jenny Sheng
Founder and Chief Patient Officer, Innomaven Consulting
Moderator

Christianna Gorin
VP, Brand Planning Director,
Speaker

Cynthia Accuosti Jones
Vice President, US Oncology, Sales and Marketing, Johnson & Johnson
Speaker

Sarah Krug

Speaker

Event Sponsor

Pricing

	Member	Non-Member
Regular Registration - In-person	$30.00 / €30.00	$45.00 / €45.00
Regular Registration - Virtual	$10.00 / €10.00	$20.00 / €20.00
Sponsor Registration - In-person	$30.00 / €30.00	$30.00 / €30.00
Sponsor Registration - Virtual	$10.00 / €10.00	$10.00 / €10.00

Members receive up to 50 percent discount

Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.