"Patient-Centric Marketing: From Insight to Impact"
Ever wonder what leading experts consider when crafting patient-centric marketing strategies?
Join us for an insightful session that explores the practical principles, strategies, and executional tactics behind successful patient-centric marketing.
During this session:
> Discover why patient centricity is more than a buzzword—it’s a critical component of modern healthcare marketing that drives meaningful engagement and brand impact.
> You’ll gain a deeper understanding of the patient and caregiver journey and learn how to integrate these perspectives into your campaigns.
> We’ll demystify consumer versus patient marketing, explain key terms like DTC, and share proven approaches to inspire patient action.
> You’ll also uncover how patient centricity can be incorporated across channels—from media and point-of-care to advocacy partnerships—while navigating compliance considerations.
Expect real-world examples, actionable insights, and expert guidance on measuring success and choosing authentic patient voices for your brand.
Whether you’re new to patient-centric marketing or looking to refine your approach, this session will equip you with the tools and knowledge to elevate your strategy and deliver impact where it matters most.
Learning Objectives
- Understand the Foundations of Patient-Centric Marketing
- Apply Patient and Caregiver Journey Insights to Strategy Development
- Design and Evaluate Patient-Centric Tactics Across Channels
Agenda
12:00 PM - 12:15 PM | Executive Update |
12:15 PM - 12:45 PM | Speaker Presentations |
12:45 PM - 1:00 PM | Q & A |
Additional Event Information
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Please note: This webinar will be recorded and sent out to all registrants within a few days of the live broadcast.
- Online registration deadline: 06 February 2026
- Event is open to: HBA Members and Non-members
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This event is not refundable.
Pricing
| Regular Registration - Virtual | $10.00 / €10.00 | $20.00 / €20.00 |
Members receive up to 50 percent discount
Event Policies
Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.
COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.
By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.
Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.