Powerful Storytelling: Command Attention. Build Trust. And Help People Say Yes.

Every day, you sell something: a vision, a proposal, a product or service, or simply the next step forward. But however smart the idea, it won't gain traction unless it's communicated with clarity, connection, and conviction!

This talk centers on how storytelling can elevate your influence in any setting: from securing support from senior stakeholders to motivating your team to selling to clients. We'll explore practical tools for shaping messages that cut through noise and spark genuine interest.

We’ll look at how to open with impact, frame what matters most, and build a narrative that people remember. Along the way, we’ll explore the psychology of attention, simple structures behind effective pitches, and dealing with derailers.

Whether you're presenting a strategy, selling a product or service, or making a case for a new idea, this session will help you communicate with clarity and confidence, in a way that stands out. You’ll leave with practical techniques you can use immediately to influence decisions, build trust, and inspire action.

Learning Objectives

Craft a clear and compelling message using story and pitch structures that capture attention
Deal confidently with derailers to increase engagement, buy-in and the likelihood of action

Agenda

6:00 PM - 6:30 PM	Networking
6:30 PM - 6:45 PM	Welcome Introduction
6:45 PM - 7:30 PM	Presentation and Q&A
7:30 PM - 7:45 PM	Closing Statement
7:45 PM - 8:00 PM	Networking

Additional Event Information

MARIA HALL AT ST. REGIS COLLEGE St. Regis College , MA 235 Wellesley Street Weston, MA 02493
Online registration deadline: 10 March 2026
Event is open to: HBA Members and Non-members
This event is not refundable.
Onsite (walk -in) registration: Is Not Allowed

Featured Speakers

Jennifer Internicola
Partner, Executive Talent Acquisition and Management,
Moderator

Tanya Little
Chief Commercial Officer, Vitality
Speaker

Pricing

	Member	Non-Member
Regular Registration - In-person	$30.00 / €30.00	$45.00 / €45.00

Members receive up to 50 percent discount

Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.