14 October 2026
12:00 PM - 1:00 PM EST

HBA PATIENT CENTRICITY AFFINITY GROUP AND HBA NEW YORK PRESENT

The Human Side of AI: Bridging Patient Impact, Innovation, and Governance

Artificial intelligence (AI) is transforming healthcare at an unprecedented pace, but technology alone is not enough. How can healthcare and life sciences leaders harness AI to improve patient outcomes while preserving trust, transparency, ethics, and the human connection at the heart of care? Join an expert panel of industry leaders as they explore practical strategies for implementing responsible, patient-centered AI that delivers meaningful value for patients, providers, and organizations.

Through engaging discussion and a real-world case study, you'll gain actionable insights into human-centric AI frameworks, governance best practices, regulatory considerations, and implementation approaches that move beyond theory to practice. Discover how leading organizations are balancing innovation with accountability, improving patient experience, and measuring success through meaningful outcomes. Whether you're leading AI initiatives, shaping patient engagement strategies, or navigating the future of healthcare innovation, you'll leave with practical tools and strategies to help your organization responsibly translate AI potential into measurable impact.


Learning Objectives

  1. ANALYZE healthcare AI cases to balance patient-centered care, innovation, and ethics.
  2. APPLY human-centric AI to improve care, measurable healthcare outcomes and compliance.
  3. DESCRIBE responsible AI principles and apply them in healthcare organizations.

Agenda

12:00 PM - 12:15 PM
Introduction
12:15 PM - 12:45 PM
Presentation
12:45 PM - 1:00 PM
Q&A

Additional Event Information

  • Virtual Program
  • Please note: This webinar will be recorded and sent out to all registrants within a few days of the live broadcast.
  • Online registration deadline: 15 October 2026
  • Event is open to: HBA Members and Non-members
  • This event is not refundable.

Featured Speakers

Joan Brown
Fortrea
Speaker
Sultan Gursoy
Business Operation Associate, Fortrea
Moderator
Karen Jensen
Executive Advisor, None Listed
Arlene Marie Karole
Founder and Principal, AMK Healthcare Consulting
Moderator
Emily Lewis
AI and Innovation Lead, UCB, Inc.
Speaker

Pricing

 MemberNon-Member
Regular Registration - Virtual$10.00 / €10.00$20.00 / €20.00

Members receive up to 50 percent discount



Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.