Patient-Centricity in the Healthcare Industry: From Principles to Implementation
Join us on 13 February in Grenoble area to discuss patient-centricity with other healthcare professionals and provide business meaning behind the concept that there is a patient at the end of everything we do.
The event will be held in French and English, and is open to all professionals in the health and life sciences sector (women and men) and will be followed by a cocktail networking session.
Kasia Hein-Peter, vice president, marketing at Sanofi Pasteur, and Noelle Biron, strategic marketing director, patient safety initiatives at BD France, will explain how patient-centricity in the healthcare industry can be at the core of innovation and of value creation. Two different angles will be used: new product strategy in pharma and hospital care optimization. The presentations will be followed by a panel discussion of the challenges of identifying patient satisfaction drivers.
Please note: The event is held in an industrial site with security constraints (ID card mandatory).
Agenda
6:45 - 7:15 PM Welcome and registration
7:15 - 7:20 PM Presentation and greeting from BD
7:20 - 7:30 PM Presentation of HBA and introduction of the speakers
7:30 - 8:40 PM Patient centricity presentation followed by a panel
8:40 - 9:30 PM Network and refreshments
Special instructions: ID card is mandatory, you may use BD parking lot for visitors located behind the bridge.
Registration information
Event is open to: HBA members and nonmembers
Online registration deadline: 8 February 2018
Onsite (walk-in) registration: Is NOT allowed
This event is nonrefundable.
Learning Objectives
1. Understand opportunities for differentiation and value creation of a patient-centric approach
2. Reflect on the challenges of defining the objectives of patient-centricity
3. Increase your professional network
Featured Speakers
Noelle
Biron
Strategic marketing director,
BD (Becton, Dickinson and Co)
Pricing
| Regular registration | €5.00 / $6.00 | €15.00 / $18.00 |
Members receive up to 50 percent discount
Event Policies
Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.
COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.
By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.
Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.