From Digital Health Initiatives to Tangible Patient Impact

From Digital Health Initiatives to Tangible Patient Impact:

How do we ensure digital health innovations truly benefit patients and society? Co-creation with the community is necessary to maximize the benefit of medicines for patients and society. Join us at Roche for an insightful HBA event designed for life science professionals seeking practical, actionable ways to evaluate and elevate patient engagement.

Expert Panel:

The event begins with a dynamic, cross-industry panel exploring the overarching theme of digital health and its real-world impact on patient lives. Hear diverse perspectives on how patient insights drive healthcare strategies from our esteemed speakers:

Beyza Klein (Global Patient Advocacy Director, Johnson & Johnson)
Livia Jacob (Expert Product Owner, Swica)
Francois Smuts (Co-Founder and CSO, Monix)
Foteini Orfaniotou (Digital Health Leader & Global Medical Science Leader, Roche – TBC)

Interactive PEIM Workshop:

Following the panel, Beyza Klein will guide us through a hands-on workshop centered around the Patient Engagement Impact Measurement (PEIM) framework.
This framework is designed for measuring the outcomes and impact of patient engagement.
Introduction: A brief overview of the PEIM framework and how it bridges the gap between engagement inputs and tangible value.
Group Work: Break into small groups representing different stakeholder perspectives to discuss practical scenarios.
Plenum Discussion: Reconvene to share insights, debate challenges, and consolidate learnings.

You will leave this event with a deeper understanding of how to connect your daily tasks to measurable patient value, equipped with fresh perspectives and practical tips to apply directly on the job.

Additional Event Information

Online registration deadline: 10 September 2026
Event is open to: HBA Members and Non-members
This event is not refundable.
Onsite (walk -in) registration: Is Not Allowed

Featured Speakers

Livia Jacob
Expert Product Owner santé24,

Beyza Klein
Global Patient Advocacy Director, R&D, Johnson & Johnson

Francois Smuts

Pricing

	Member	Non-Member
Regular Registration - In-person	€25.00 / $25.00	€40.00 / $40.00

Members receive up to 50 percent discount

Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.