The Patient Behind the Data

AI is changing how we listen to patients. Come see it in action.
Turning AI-powered insights into marketing communications that truly resonate
What if you could pressure-test a marketing concept through an AI-powered "digital twin" of your patient — before ever running a full study? At Trinity, we're building AI moderation and digital twin models trained on real patient and HCP voice, and putting them to work alongside traditional research to sharpen creative faster and with more confidence.
Join us for a live, hands-on look at where this technology is headed — and where it still needs the real human voice.
What to expect:
• Play the patient yourself — evaluate a live marketing concept in real time using AI moderation
• Watch how AI-generated "digital twin" responses align with real patient feedback
• Real case studies: how digital twins sharpened creative refinement and reshaped HCP/patient dialogue research
• Live Q&A with the Trinity team on where AI earns its place in the research toolkit — and where it doesn't

Additional Event Information

Where: East Bank Club (500 N Kingsbury St, Chicago, IL 60654) South Riverview Room
Online registration deadline: 04 November 2026
Event is open to: HBA Members and Non-members
This event is not refundable.
Onsite (walk -in) registration: Is Not Allowed

Featured Speakers

Lisa Bailey
Managing Director, Primary Market Research, Trinity Life Sciences
Speaker

Lauren Radeck
Trinity Life Sciences
Speaker

Kristen Tierhold
Principal, Trinity Life Sciences
Speaker

Event Sponsor

Pricing

	Member	Non-Member
Regular Registration - In-person	$15.00 / €15.00	$30.00 / €30.00
Sponsor Registration - In-person	$15.00 / €15.00	$15.00 / €15.00

Members receive up to 50 percent discount

Event Policies

Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.

COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.

By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.

Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.