Your Attention Please: Know your breasts, know your risks
Join us for an inspiring and empowering conversation designed to help women take charge of their breast health.
We are honored to welcome Denise Campbell, Vice President of Marketing Strategy and the creative force behind the 2025 "Your Attention Please" Super Bowl ad, which brought breast cancer awareness to one of the biggest stages in the world. Joining her is Peggy Cossean-Schenck, Director of Safety & Environment at Organon, and a passionate advocate for early screening. Peggy will share her personal breast cancer journey through diagnosis and treatment, and what she wishes she'd known sooner about screening and self-advocacy.
Know Your Lemons, a nonprofit focused on making breast health education accessible, will also be on-site, offering resources to help you learn the signs of breast cancer and how to perform a self-exam with confidence.
Your attention could save a life.
Learning Objectives
- educate others on the importance of early screening.
- advocate for breast cancer awareness in your communities.
Agenda
6:00 PM - 6:30 PM | Welcome and networking |
6:30 PM - 7:45 PM | Panel Discussion |
7:45 PM - 8:00 PM | Networking |
Additional Event Information
- Online registration deadline: 14 October 2026
- Event is open to: HBA Members and Non-members
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This event is not refundable.
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Onsite (walk -in) registration: Is Not Allowed
Pricing
| Regular Registration - In-person | $25.00 / €25.00 | $35.00 / €35.00 |
| Sponsor Registration - In-person | $25.00 / €25.00 | $35.00 / €35.00 |
Members receive up to 50 percent discount
Event Policies
Photography Policy
By registering for this event, you acknowledge that you may be photographed, videotaped, and/or audio-taped during the meeting and hereby give permission for your image, voice, or survey comments to be used in education, training, promotion, and/or trade and communications media by the Healthcare Businesswomen's Association in any and all media throughout the world, without restriction as to frequency or duration of usage.
COVID-19 Policy
The HBA requires that all persons who participate in in-person events do so at their own risk and that each participant agrees to the following agreement before taking part in the activity and urges all participants to act in such a manner as to protect their own safety and the safety of others.
By registering for this event, I fully understand that my participation in the program is purely voluntary. I desire to participate and agree to act reasonably and prudently under the circumstances. I further understand that any HBA volunteers participating in the activity will act individually and will not represent the HBA. As a condition to my participation the activity, I waive and release the HBA and their officers, employees, and agents from any claim that I may have for any damage to property or injury to my person that may result in whole or in part from my participation.
Special Needs Policy
The HBA will make reasonable modifications to policies and programs to ensure that people with special needs can enjoy all of its programs. Contact us if you require special accommodations for this event.